Like many well-established heating oil companies, JJ Powell has done a lot of things right over its 70-plus-year history. They hang their hat on offering reliable service that's hassle free. Through that focus, JJ Powell wanted to further connect with its customers in more convenient ways. Since 2014, they've been relying on Senergy to direct marketing efforts on both digital and traditional platforms. Senergy helps JJ conduct in-depth customer surveys, lead generation campaigns, and social media marketing. In addition, In 2019, Senergy managed the development of a new online website which included an online customer accounts integration, online chat, and budget plan price calculators. Since the partnership has formed, JJ has seen impactful marketshare growth within its heating oil service.