Working at Senergy - My Experience as a Marketing Assistant
- Nadia Waterton
- Sep 12, 2025
- 4 min read
Before I started as a part-time Marketing Assistant at Senergy, most of my experience came from classes and school projects, so stepping into a real agency felt like a huge leap. Those first couple of years out of college can feel overwhelming, and this was a big transition for me.
Looking back, this position gave me more than just work experience. It gave me confidence, new skills, and a clearer sense of where I want to go in my career.
What made it even more special was the warm and welcoming environment. It’s amazing how much a small team can accomplish, and I’m so glad I got to be part of it. Everyone was open, supportive, and willing to share advice. We worked hard, but we also shared ideas, interests, and plenty of laughs along the way.
My Favorite Projects
Promotional Design, Food Photography, & Social Content Creation - Nittany MinitMart
One of my favorite projects was the Flock of Flavor campaign introducing Nittany MinitMart’s new signature chicken sandwiches. I photographed the sandwiches in outdoor settings that matched the campaign’s vibe, including Black Moshannon State Park. I helped style the food, designed graphics in Canva, and assisted with Meta ad strategy. Seeing the photos appear on billboards, social media, and ads showed me the real impact of creative marketing.
I also worked on Fuel the Cause, a campaign supporting local volunteer fire departments through Firehouse Foods purchases, sponsor funding, and customer round-ups. I created social templates and tracked performance leading up to a community celebration honoring local heroes.
One of the tasks that stayed with me most from my time at Senergy was creating employee spotlights. I visited stores, interviewed employees, and created content that highlighted their personalities and contributions. It wasn’t just about producing posts; it was about making people feel seen.
I remember one employee who said she had never been spotlighted by an employer before. I wanted to make sure her post really highlighted her personality, and imagined how excited she might be when she finally saw it. The next time I saw her, she had the biggest smile on her face. Those spotlights taught me the value of connecting with people personally while creating meaningful content.
Event Marketing - Snappy's
Working on Snappy’s summer events was a great creative opportunity. I designed the event flyer, promoted it online, and captured photos and videos on-site for social media. It required creativity, quick problem-solving, and adaptability. Being invited into planning meetings and encouraged to share ideas made me feel like a true part of the team. It showed me how much collaboration goes into making an event successful. Ryan always emphasized the importance of working alongside clients, and being with the Snappy’s team showed me why that matters.
I also helped redesign Snappy’s fundraiser book, collaborating closely with the team and
incorporating real-time feedback. Seeing the iterative process improve the final product was incredibly rewarding.
Account Management - Glassmere Fuel
Running point on the Glassmere Fuel account gave me the chance to stretch my marketing skills. I worked on flyers, mailers, ads, and even produced a 30-second commercial for a Lernerville Speedway event.
What stood out most was traveling to Pittsburgh to meet the people behind the brand. Designing from afar is one thing, but being there in person gave me a deeper understanding of their goals and culture. While on-site capturing images, I even joined a delivery ride-along. It may have been a brief experience, but it taught me a lot about the industry and the work that goes into daily operations. Those moments reinforced the value of connecting directly with clients to better understand their story. I also got to snap some photos with the president of Glassmere, Dell Cromie’s, classic car collection, which was a fun bonus!
Logo Design - Bradigan's
Last summer, Kacee asked me to take on a project she thought was perfect for me, and she was right. I designed a logo for Harper’s Lemonade, a fundraiser supporting Orphans of the Storm, a no-kill animal shelter. Since 2021, Harper – the daughter of Andy Bradigan, President of Bradigan's – and her rescue dog, Chai, have raised over $4,000 through her lemonade stand. Creating a logo that represented both the cause and the spirit of the event was a meaningful and rewarding challenge.
What I Took Away
Before this job, most of my experience came from the classroom. At Senergy, I applied what I learned to real projects across multiple industries, from convenience stores to oil companies. Each project brought new challenges, and that variety helped me grow and see how adaptable marketing can be.
I also learned the value of working alongside clients. Whether spotlighting Nittany MinitMart employees or brainstorming with the Glassmere marketing team, those direct connections made the work more meaningful.
One thing I’ll never forget is the trust my team placed in me. From day one, I was encouraged to find my own rhythm while also being challenged to step outside my comfort zone. That balance gave me confidence to grow both personally and professionally.
Working at Senergy reminded me that I enjoy creating work that connects with people, whether it’s a flyer, a campaign, or a website. I’m grateful for the opportunity and excited to carry everything I’ve learned into what comes next. Thank you, Senergy, for giving me an experience that will stay with me.
