Our Favorite Projects of 2025

2025 was a big year here at Senergy. Our small team collaborated on branding, video, design, and storytelling to bring ideas from concept to launch. It was a year of exciting growth and creative momentum, and we’re incredibly thankful to have an awesome team and an incredible group of clients who trust our vision, work closely with us, and give us the opportunity to bring bold ideas to life.

To wrap up the year, we each picked two favorite projects from 2025 to spotlight – here they are!

Ryan's Faves

Nittany Peak

Nittany Energy's New Heating Oil Budget Program

Strategy • Branding • Print & Digital Marketing

Launching Nittany Energy’s new Nittany Peak program involved way more than just creating graphics – it was about building an innovative new program from the ground up. It involved strategic planning, understanding what makes Nittany Energy stand out from their competitors, and ensuring the new program worked both for their business and their customers.

I concepted and pitched Nittany Peak as a program that elevated the industry standard pre-buy and budget programs, giving Nittany's version a branded identity and adding an extra perk that ties the two sides of Nittany's business together: 10 cents off per gallon on gas at Nittany MinitMart.

After conception and back-end testing, I created a new brand that fit naturally with their existing one while still feeling bold and new. Our promotional materials used mountain imagery to connect the program to the local area, giving the campaign local roots and elevated appeal.

Nittany Peak was rolled out across both digital and print channels, making sure it reached customers wherever they interact with Nittany Energy. We tracked performance carefully, learning from what worked and making small adjustments to keep things moving in the right direction. Seeing all the pieces come together – from the initial concept to the final launch – made this one of the most rewarding projects of the year.

 Roar+

Penn State's Subscription Video Platform

Video Production • Video Editing • Design • Coordination

Producing video content for Penn State's Roar+ platform has been one of the coolest projects of my career. As a lifelong Penn State fan, getting behind-the-scenes access to the team, the stadium, and the energy of game day has been unreal.

Our work covers the full spectrum of production: planning shoots, filming athletes behind the scenes and on the field, capturing live audio, editing content on tight deadlines, designing graphics, and collaborating closely with members of the Penn State Athletics team to make sure every moment hits.

Two major highlights included producing the first exclusive interview with Coach Matt Campbell for Roar+, and capturing behind-the-scenes content on College GameDay during the White Out game, featuring Penn State legend LaVar Arrington. Being trusted with moments of this scale – and seeing the content reach a nationwide audience – is huge for our team.

Kacee's Faves

Fuel the Cause

Nittany MinitMart's Annual Firefighter Fundraiser

Photography • Food Styling • Design • Communications

One of my favorite things I worked on this year was Nittany MinitMart's Fuel the Cause campaign. It was the first time I designed a promotional campaign mostly on my own, and getting to take the lead on such a big project was so exciting. I worked closely with a few of our freelancers to concept and create new logos, directed photoshoots, and ultimately brought everything together with designs that stood out from previous years while still staying true to what Fuel the Cause is all about – local firefighters in smalltown PA.

It was also fun to get to bring in my writing background and create press releases, educational materials, and a petition to the governor to declare a week during the fundraiser as Volunteer Firefighter Recognition Week in PA. One of the best parts of working on this project is knowing you're helping raise awareness for a good cause, and putting out educational materials on how important this fundraiser is was really rewarding.

QikClub Launch

Qik n EZ's New Loyalty Program and Mobile App

Rovertown App Development • Customer Engagement • Loyalty Marketing

Another 2025 highlight was getting to bring our experience in the c-store industry to a new business, brand, and market; and to learn from the awesome team at Qik n EZ.

We helped build QikClub, Qik n EZ's new loyalty program and app, from the ground up – our team worked together to name and brand their loyalty program, design their Rovertown mobile app, and create a signage package to launch the new program in stores.

Visiting Qik n EZ in Illinois was such a highlight. Getting to meet the team in person and see their stores up close really brought the project to life.

I always love working in the fast-paced, creative, and incredibly customer-focused c-store space. This project was a great example of how thoughtful design, customer focus, and strategic marketing can come together.

Ally's Faves

Lezzer Lumber Print Ads

Monthly Vendor-Focused Ads for Lezzer Lumber

Vendor Collaboration • Product & Brand Integration • Print Marketing

One of my favorite projects this year was collaborating on a set of half-page Lezzer Lumber ads. I worked on these just a few weeks into my time at Senergy, and they served as a great introduction to both Lezzer Lumber and the vendors they partner with.

It was so fun getting to collaborate with the rest of the team and to come up with a series of ads that all felt distinct and eye catching. Making designs for a wide range of vendors – everything from tools to kitchen cabinets to decking – is a great way to flex your creativity in different styles.

 Shorway Service Billboard

Branding Focused Billboard Design

Outdoor Advertising • Layout & Branding • Large-Scale Design

Designing my first ever billboard was definitely a highlight! I was really happy with the finished design, and it was also so cool to see the board go up right along a road I drive all the time. Seeing my design in print that large for the first time was really special.